SOFIA: Bulgarian Minister of Tourism Tourism Minister Delyan Dobrev has said that new Brand Bulgaria tourism logo launched on January 17 2013 is to be reworked “again and again until everyone likes it, reports Bulgarian national media.
It may be mentioned that new logo came under strong criticism from some circles domestically. This new logo was produced by a private agency, became under sharp criticism from some quarters in social networks and Union of Bulgarian Artists. Some circles are of the view that new logo resemblance to the logos promoting Kyrgyzstan and Odessa, respectively.
The project to produce Bulgaria’s new branding campaign, logo and slogan, including research and design work and opinion surveys, cost 1.6 million leva (about 800 000 euro).